About Yenama

Founded in 2016, Yenama Accessories is a South African online boutique born from the isiZulu word “ukwenama,” meaning “to cheer.” What started as a small side has grown into a digital destination for stylish, affordable fashion.

At Yenama, we believe every woman deserves to feel confident and elegant. Whether she’s running errands, heading to work or celebrating life’s moments. Our curated collection blends timeless design with everyday comfort, making luxury accessible to women across South Africa.

Curated Style. Everyday Luxury.